The Lego Company History

The Lego company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He fought to make ends meet in the depths of the Great Depression, but the miniature prototypes he had made of things like ironing boards and ladders had great potential as children’s toys. He named the corporation Lego after two Danish terms, leg and godt, that means “play well. ”

In 1958, he invented the iconic lego brick with pontoons inside which makes it interlock with other lego parts. This cutting edge innovation changed distinguishly the company and allowed this to expand at an amazing pace.

By the 1960s, Lego had broadened its foreign reach and began delivering toys beneath license in North America via an arrangement with luggage maker Samsonite. The corporation also launched selling models with all the portions had to build a certain model, and introduced committed themes including Space (with astronaut minifigures), Castle, Village (later renamed Lego City), and FabuLand.

In the 1970s, Lego got a remarkable step forward having its introduction of Lego information that had movable legs and arms. The company also began applying more plastic material and introducing larger prevents for younger kids, a sections called Duplo. In the eighties, Lego’s revenue grew at a remarkable rate of ten percent annually, irrespective of overall plaything industry sales growth reducing.

Today, Profano is a considerable global firm with earnings of above $5. almost eight billion and one of the most coveted brands in the world, ranking best on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still seems less just like a ruthlessly commercial giant and even more like an good old family good friend.