Chatbot Marketing Strategy for B2B Marketers

chatbot and marketing

This will also guide you in determining the user experience and questions your chatbot should ask. For example, an existing customer on Twitter may have different questions than a new customer reaching out to you on Instagram. This technology is not something you can set up, launch, and expect great results.

chatbot and marketing

Online shoppers tend to switch to different websites while searching for a product. If a website does not immediately answer the questions of online shoppers, they will most likely leave the website. With training, the AI-based chatbot marketing service perfectly understands the user’s intent and directs them to the right option. Chatbots have emerged as a powerful growth marketing tool that can help businesses engage with customers, drive sales, and achieve their growth goals.


The platform hosts over 300,000 brand chatbots that answer customer queries, make product recommendations, take orders and more. Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. For example, when a chatbot asks users why they’re visiting your page, this automated interaction can help customers find what they want and nudge them towards converting. Additionally, by using chatbot marketing in your customer support processes you can give customers access to information beyond normal working hours. We offer simple task bots that you can set live in minutes to automatically collect visitors’ contact details whenever they start a conversation with your team.

How is chatbot used in marketing?

Chatbot marketing is a technique that uses chatbots to promote your business. It automates the marketing of your products, collects leads, and takes orders on a chosen messaging app or your website.

What’s more, 94% said they had a positive experience when using video chat – an increase in customer satisfaction as well as sales. So long as you’ve got the contact center support team on hand to serve in these scenarios, creating these kinds of escalations is as simple as offering a conversational pathway or button. Customers who’ve had a pleasant chatbot experience should be urged to leave a review – both through a post-chat survey and as an actual review on social feeds. Just remember that the demographics for each social media platform are different – meaning there might be certain platforms you want to prioritize in line with your target audience.

Team up

If you do have staff available, you can program the chatbot to route the user to the appropriate support team during working hours and forward any data that the team needs in order to provide better support. In the near future, advanced chatbots will also predict customer behavior and provide them with appropriate answers. Customer support chatbots that predict customer behavior will benefit e-commerce business owners greatly.

How to use chatbot in business?

If you want to use chatbots for business, you first need to add a live chat to your website and social media. Then, create a conversational AI bot and activate it in your live chat widget. You can make your own bots for your business by using a chatbot builder.

As a result, chatbots have become an increasingly popular tool for growth marketing, as businesses seek to leverage their capabilities to drive revenue and customer growth. It is expected to reach USD 3,619 million by 2030, growing at a CAGR of 23.9% during the forecast period (2022–2030). A chatbot system employs conversational artificial intelligence (AI) technology to simulate a conversation (or chat) with a user in natural language via messaging apps, websites, mobile apps, or the telephone. Live chat functions are executed using rule-based language applications in response to real-time user interactions. One of the most significant factors provided by chatbots is that, unlike applications, they are not downloaded, do not require updates, and do not consume memory on the phone. Another benefit is that multiple bots can be integrated into the same chat.

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If you’re hoping to provide your customers with a seamless chatbot experience, consider a conversational AI. 90% of the time when you visit the internet for anything, you are greeted by a chatbot. Maybe in the form of commenting bots, or even malware bots that are used to spread viruses. But the most actively used and progressive chatbots are the ones used by businesses to boost their company’s growth through chatbot marketing, customer engagement and support. And when conversational bots are leveraged, you can achieve all your digital marketing targets without increasing your headcount. Drift is a conversation-driven marketing and sales platform that connects businesses with the best leads in real-time.

Digital marketing professionals are utilizing aichat more and more to develop digital marketing strategies for their clients. With more advanced chatbots, customers can get answers to more complicated queries, too. And in either case, transferring a query from a chatbot to a live agent is simple. Chatbots can create a truly seamless customer experience, and give your support teams room to focus on urgent queries.

Chatbot Marketing for Reviews

And finally, customer support should own the strategy for responding to support requests from current customers. We have achieved humanized bot technology with artificial intelligence technology. A rule-based chatbot has predefined responses and scripted dialogues. When a customer asks frequently asked questions, rule-based chatbots will respond more quickly.

chatbot and marketing

They can be used to easily connect with website visitors, book meetings with prospects in real time or offer helpful information to customers. The customer responses gathered from your chatbot can provide insight into customers’ issues and interests. But it is also important to ensure that customer responses are being properly addressed to build trust.

Frequently Asked Questions (FAQs)

In this article, we’ll explain what a marketing chatbot is, how it can augment your human efforts and how to give yours a personality that connects with customers. Chatbots are a type of software that uses AI to simulate conversations with people. They are essentially computer programs designed to automate certain tasks and communicate with users through a chat interface. Growth marketing is a relatively new approach to marketing that focuses on driving long-term growth for businesses through continuous experimentation and data-driven strategies. For example, if a customer asks about pricing packages, a chatbot could identify them as the customer’s financial goals and suggest that they complete an order.

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NBC Politics Bot allowed users to engage with the conversational agent via Facebook to identify breaking news topics that would be of interest to the network’s various audience demographics. After beginning the initial interaction, the bot provided users with customized news results (prioritizing video content, a move that undoubtedly made Facebook happy) based on their preferences. This chatbot aims to make medical diagnoses faster, easier, and more transparent for both patients and physicians – think of it like an intelligent version of WebMD that you can talk to. MedWhat is powered by a sophisticated machine learning system that offers increasingly accurate responses to user questions based on behaviors that it “learns” by interacting with human beings. Unfortunately, my mom can’t really engage in meaningful conversations anymore, but many people suffering with dementia retain much of their conversational abilities as their illness progresses.

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With each conversation, you’re getting an insight into the customer’s perspective. Their characteristics are backed by more powerful technologies that have paved the way for advanced bot-to-human interactions. It is even evident in the latest feature toolkits and chatbot pricing modules. Dig into your analytics to see how your bot is affecting conversion rates. If you want to grow and maintain your existing relationships, chatbots will help you and your workforce achieve that goal. If you want validation for your chatbot strategy, this post will provide everything you need.

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By trigger specific chatbot flows based on user behavior, you can be more proactive in how you engage with your site visitors. That’s why chatbots are perfect for enhancing and starting conversations from your marketing campaigns. For example, you can use chatbots to push site visitors to your quarterly content offers, whether it’s a blog post, ebook, or event. With AI chatbots, you can have more flexible conversations at scale with minimal intervention from your marketing and sales teams. Not only will an AI chatbot be able to respond to site visitors accurately and on brand, but the AI will learn from the conversations it has so that it continually gets better at chatting with your visitors. By adding a chatbot to your content landing pages, you can start conversations through your content, improving your conversion rates and setting the stage for a deeper relationship.

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Chatbot integrations with multiple channels are enhancing the conversational user experience. Finally, we discussed how to measure the success of your chatbot marketing efforts and provided examples of successful chatbot growth marketing campaigns. Using AI-driven marketing chatbots allows our team to qualify leads 24/7 and instantly move them to the next step with minimal manual input. You can also set up chatbots to talk with customers over social media apps like Facebook Messenger. And because our bots ask multiple qualifying questions and respond to the answers, we know what that next step is — whether it’s a piece of content or a conversation with sales.

  • FirstJob, an online-based recruiting firm created a chatbot Mya, in order to manage large candidate pools, giving the recruiters more time to focus on interviews and closing offers.
  • A sizeable increase in demand is anticipated in the foreseeable future for chatbots that are explicitly designed for incorporation into various messaging applications.
  • This engagement can be further enhanced by the ways in which you choose to end your chatbot conversations too.
  • This serves as a quick and easy form of organic marketing for Spotify, alongside allowing customers to get the most out of the music platform in an incredibly engaging and personalised way.
  • With AI bots, brands across industries are finding it easy to achieve the marketing goals and sales revenue significantly.
  • The perfect conditions for families to get into the Christmas shopping mood.

The chatbot is the technology medium to facilitate the conversation. He often cracks hilarious jokes and lightens everyone’s mood in the team. One of the biggest challenges that businesses face in implementing chatbots is that they sound like, well, bots. If you think from a consumer perspective, they would often browse through your website during off-hours — a time when you wouldn’t have staff booking appointments for you. It becomes imperative for businesses to provide a facility where customers can get in touch with them and book an appointment without interacting with an agent. As you learn more about your customers, you’ll want to segment them by where they’re at in the sales funnel.

chatbot and marketing

From these responses, you’ll branch into different conversation pathways with responses that match your brand voice and tone. To collect information, create capture cards that will map the information collected to your CRM data fields. If you don’t already have a customer journey map, creating one can help you find where user intent intersects with a potential touchpoint.

  • Another great feature is the ability to automate requesting reviews after delivery, which will not only give you vital feedback but keep the level of engagement with your customers high even after purchase.
  • In other words, bots solve the thing we loathed about apps in the first place.
  • Chatfuel plans are priced according to the number of chatbot users.
  • The above statistics clearly signify that the chatbot marketing realm is underway and is evolving rapidly.
  • Chatbots can give you infinite possibilities to improve your business performance.
  • The bots should help make customers’ lives easier, and recording their data to provide a hassle-free experience should be the top priority.

What are the 4 types of chatbots?

  • Menu/button-based chatbots.
  • Linguistic Based (Rule-Based Chatbots)
  • Keyword recognition-based chatbots.
  • Machine Learning chatbots.
  • The hybrid model.
  • Voice bots.